Hello!

I’m Justin Pocta, an NYC-based Senior Product Designer @ Highlight.

One of my major passions is applying my design skills toward the refinement and clarity of a digital project’s experience. My obsession with constantly learning more has led me, project-by-project, to being increasingly human-centered in my process and what I see as necessary for an app or website to be truly successful. Helping useful tools become more enjoyable and easier to understand is what I strive to do.

I love working with teams that value asking questions. Why are we creating a given project? What is the objective and our goal? How could we achieve it differently, better, smarter, faster? What if we tried it another way?

Pardon my portfolio's rough edges. I'm updating on a near-daily basis, adding and revising case studies, and exploring Claude Code for animation and other frontend enhancements. Enjoy the show. Running on Github Pages, Jekyll, and iterating off of Minimal Mistakes theme.